► FIRST TIME HEARING Phil Collins – In the Air Tonight REACTION. This reaction video has been showing up everywhere…and with good reason: it’s fun! But the genre of reaction videos has a long history and encompasses reactions to a wide array of material, from music, movies and television to food, games and fetish pornography. All such videos are innately artificial, but some certainly seem more staged than others. That said, it’s a deep rabbit hole, leading to a warren, should you choose to explore it.