genericide /jə-NAIR-ə-siyd/. noun. A more colorful term for when a trademarked name becomes genericized, or so commonly used that it becomes generic and is in danger of losing its protected status. Kleenex and Band-Aid are the prototypical victims of genericide. Technically, when a brand name is used generically, it is an example of antonomasia, a kind of metonymy in which a proper name is used for a common name. Fear of genericide is why you don’t hear Google employees using Google as a verb or see it used that way in their official sites and documentation. Google it and see!
“Today, all have become common nouns, bereft of monetary value, victims of ‘genericide’. This term was coined by marketing mavens to denote trademarks and brand names repeatedly lower-cased in everyday parlance.” (Scott Winokur)
“ …‘genericide,’ or (as Orin Hargraves puts it) ‘trademark creep’-is a common, neverending process. Common words that started as specific, trademarked products include ‘zipper,’ ‘thermos,’ ‘escalator,’ ‘popsicle,’ ‘band-aid,’ and ‘pooper-scooper.’” (Mark Peters)